Tuesday night, the web was on fire with a 30-minute video of a seemingly innocent campaign and movement to hold a terrible man named Joseph Kony accountable for his actions. The video was tweeted into my timeline and then retweeted repeatedly while Twitter’s world wide trending topics were quickly changing to support the now viral video. KONY 2012 literally went viral within hours and continued into the morning. I even wrote a short blurb right here on my personal blog to spread the word about this movement and added the video to inform others about this spectacular revolution happening. The video was quite heartbreaking and convincing enough for me and others to begin posting statues and sharing the video through our social networks. Hundreds of people were making response videos raising awareness and gave personal reactions to the video. I found the Facebook fan page of the organization behind the video, Invisible Children, and immediately clicked ‘liked’ and was amazed at their numbers. There were more than 720,000 likes then, and not even a full 48 hours later, today it has over 2 million Facebook fans. The social media aspect of this organization is probably one of the most successful I’ve ever seen in a short period of time.
Then, something happened. Things got a bit complicated.
Information about the organization Invisible Children now had the spotlight on them for alleged shady practices. Maybe even unintentional alleged shady practices. Some have said their approach is a bit “Hollywood” and is condemned for being more of a money-making operation for films and merchandise rather than funding the actual cause. A reported 32% of the money goes directly to the cause while the rest is for travel, salaries of the founders, and producing films. While I’m not an expert on non-profits or an accountant, this organization has said they are indeed a legit non-profit. At least, their tax information says so. But, their finances are also in question too.The tax returns of Invisible Children show the founders’ salaries as well as their expenditures. Here are the financial statements and tax information for Invisible Children so you can make your conclusion.

Photo by Jane Rahman (Co-founder Jason Russell and actress Kristen Bell)
Wednesday, articles and Twitter were bombarded with the opinions of everyone. A lot of people wanted to add their two cents about whether this organization was helping or hurting its supposed cause. Many criticized the facts stated in the video, especially the numbers. Jason Russell, co-founder, narrator of the short film, and face of the movement, said Joseph Kony was responsible for recruiting tens of thousands of children in Uganda and has an army of 30,000. That fact has been disputed, including if Joseph Kony was even in Uganda anymore. There’s even a Tumblr called Visible Children created by student Grant Oyston on why the organization may not be beneficial to its intended cause.
According to their website, Invisible Children started nine years ago by three young filmmakers looking to make a difference in Africa. They have been visiting colleges and speaking to the public for a while now and has even been featured on Oprah twice. So what’s different now? For some, the timing is suspicious because of the upcoming election and the video does put President Obama in a positive light. I’m in no way saying this is an election conspiracy and liberal ploy from the democrats, I’m just observing how others may perceive the film. In no way am I arguing that the intentions of Jason Russell and his friends weren’t pure or that they had ulterior motives, but the idea of young white men going to somehow “save Africa” leaves a bad taste in many people’s mouths. The “white savior complex” is something I had never heard of until I went to college. It was a concept introduced to me in the form of films where the formula goes, you have an indigenous people who are underserved, treated unfairly, and have no access to resources essentially needing help from a white person or a group of white people. In return, the white people or person who makes it all better becomes a hero or savior. Or at least, that’s the message. The highly popular and controversial film The Help was labeled a white savior film because of its storyline of African American women collaborating with a young white writer to expose the unfair working conditions in 1960s Mississippi. It was evident of the split in support for the film from African Americans who couldn’t help but notice the underlying white savior themes. There are plenty of films that follow this formula such as The Blind Side, Dangerous Minds, The Air Up There, and Freedom Writers. The idea that in schools, sports, and in every day life, minorities need a white person to come and help or save them is something Hollywood never gets tired of showing. Over and over and over again. The KONY 2012 video has also been criticized for featuring so much of Jason Russell and his young son and explicitly telling a former child LRA (Kony’s The Lord Resistance Army) soldier named Jacob that “we are going to stop them” *cues Superman theme music*. Am I saying Jason Russell and his friends purposely set out to be labeled “white saviors”? No. At least I don’t think they woke up one day and said, “Let’s go and save African children because we’re white, privileged, and bored!” I am saying how this movement and so many others can be perceived as such because of the historical background and connection to colonialism.
So will I be supporting the KONY 2012 movement? The jury is still out on that and will probably be for a while. I’m still trying to wrap my head around all of the information. Of course we want to feel like we’re helping a worthy cause with either financial support or using your platform to raise awareness. Especially as Americans we can sometimes have a sense of guilt when we see a commercial or we’re informed of horrific stories of something like children soldiers. We want to help because it’ll make us feel better. But with so many disputing reports of the integrity of a huge organization, what do you do then? I believe in being hopeful and seeing the positive so I think we should at least appreciate the knowledge and lesson gained from this. Knowledge about foreign affairs, but also the lesson doing some background checking on a non-profit organization and not jumping on the bandwagon. Whether organizations like Invisible Children are actually helping, we would have to look at the bigger picture. What is the bigger picture? Well, it depends on who you’re talking to. I feel like in this case people have been informed not just about Joseph Kony and Invisible Children, but that things are happening around the world outside our lives. One of my favorite bloggers, Luvvie Ajayi, pointed out in her blog post, No Country For Social Justice Hipsters, she says,
We read TMZ more than BBC so oftentimes, we don’t know what’s going on elsewhere until it’s brought to our attention like this. But ignorance to problems doesn’t mean lack of empathy, and the assumption is insulting. It matters that we care. And we care RIGHT NOW.
For those who weren’t aware of who Joseph Kony was or had no idea what LRA (Kony’s The Lord Resistance Army) is, you know now. Whether you believe Invisible Children’s efforts are good or bad, you know what’s been happening. So now for us newly informed people, instead of debating the reputation of this organization, you can find alternatives to support.
Here are two non-profits that you may want to look into:
Africare, Buliding Lives and Building Future – This organization focuses on providing water, food, health resources, and emergency response
Financial Information
AMREF, African Medical Research Foundation – This organization provides healthcare resources, especially pregnant women
Financial Information
Charity Navigator is a great resource for looking into the bigger non-profits and seeing where there funding actually goes.
Also, here are some articles to do some further investigation of your own.
That Needs To Go Tumblr - KONY 2012: Causing More Harm Than Good
The Guardian - KONY 2012 What’s The Real Story?
Washington Post - Invisible Children Responds to Criticism About STOP KONY Campaign
The Christian Science Monitor - Joseph Kony 2012: It’s Fine to Stop Kony and the LRA. But Learn To Respect Africans
PMC Magazine - An Introduction to Jason Russell (Interview)
Happy Reading!
Val